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Impacts of blogging motivation and f...

Park, Boram.

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Impacts of blogging motivation and flow on blogging behavior.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Impacts of blogging motivation and flow on blogging behavior./
作者:	Park, Boram.
面頁冊數:	107 p.
附註:	Source: Masters Abstracts International, Volume: 48-04, page: 1917.
Contained By:	Masters Abstracts International48-04.
標題:	Education, Home Economics. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1481555
ISBN:	9781109654448

Impacts of blogging motivation and flow on blogging behavior.
Park, Boram.

Impacts of blogging motivation and flow on blogging behavior. - 107 p.

Source: Masters Abstracts International, Volume: 48-04, page: 1917.

Thesis (M.S.)--University of North Texas, 2009.

With the development of free and easy-to-use software programs, blogging has helped turn Web consumers into Web content providers. Blogging provides distinctive insight into comprehending e-consumer behavior explicitly with respect to social networking and information searching behaviors while facilitating a state of flow. The objectives of this study are to identify determinant dimensions of blogging motivations and flow, and to investigate the hypothesized relationships of the motivational blogging behavior.

ISBN: 9781109654448Subjects--Topical Terms:

1020169
Education, Home Economics.

Impacts of blogging motivation and flow on blogging behavior.
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300 $a 107 p.
500 $a Source: Masters Abstracts International, Volume: 48-04, page: 1917.
500 $a Adviser: Hae Jung Kim.
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520 $a With the development of free and easy-to-use software programs, blogging has helped turn Web consumers into Web content providers. Blogging provides distinctive insight into comprehending e-consumer behavior explicitly with respect to social networking and information searching behaviors while facilitating a state of flow. The objectives of this study are to identify determinant dimensions of blogging motivations and flow, and to investigate the hypothesized relationships of the motivational blogging behavior.
520 $a Analyzing data (n = 432) from a southwestern university, results reveal the critical dimensions of motivations, behaviors, and flow in blogging. Upon extending Hoffman and Novak's (1996) flow model, 14 out of 26 hypotheses were confirmed regarding the significant impacts of blogging motivations and flow on blogging behaviors. The findings revealed that the desire for information, enjoyment, and loyalty are the primary drivers for experiential blogging behavior. Specifically, information-seeking is the decisive motivation to urge experiential and e-shopping behavior concurrently. This study shows that indulgence and telepresence in flow might play pivotal mediating roles to promote the goal-oriented e-shopping behavior resulting enjoyment and loyalty-seeking motivations.
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