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The golden chain: Western consumptio...

Hartwick, Elaine Rachel.

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The golden chain: Western consumption fetishes and African production relations.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The golden chain: Western consumption fetishes and African production relations./
Author:	Hartwick, Elaine Rachel.
Description:	251 p.
Notes:	Source: Dissertation Abstracts International, Volume: 56-10, Section: A, page: 4095.
Contained By:	Dissertation Abstracts International56-10A.
Subject:	Anthropology, Cultural. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9605695

The golden chain: Western consumption fetishes and African production relations.
Hartwick, Elaine Rachel.

The golden chain: Western consumption fetishes and African production relations. - 251 p.

Source: Dissertation Abstracts International, Volume: 56-10, Section: A, page: 4095.

Thesis (Ph.D.)--Clark University, 1995.

Conflict over modern and postmodern interpretations of events in the world forms the background to this dissertation. The arena in which conflicting interpretations are evaluated is the relationship between First World consumers and Third World producers. Why does this connection remain hidden behind that sign of the commodity, that pervasive characteristic of contemporary society, the advertisement? The discussion unfolds by examining modern (Marx) and postmodern (Baudrillard) analyses of commodities. A materialist deconstructive methodology based in Marx, but drawing also on poststructural thought, is proposed as a way of decoding the image of the commodity at the consumption end. An attempt is then made to reach the place of production, with its material reality: a methodology is proposed which follows an expanded commodity chain tracing the commodity consumed and advertised in the First World to its Third World producers. The commodity chosen for examination is gold. Westerners who consume gold jewelry, bound up with significant symbolic and cultural rituals are linked to South African gold mines, migrant workers from Lesotho, and the material circumstances faced by the migrants' families in Lesotho. A reversal of meaning occurs between the production and consumption ends: the material reality of the producers stands in stark contrast to the signified reality, the image of gold at the consumption end. The political and theoretical awareness induced by such a connection forms the basis for a politics of reconnection.Subjects--Topical Terms:

735016
Anthropology, Cultural.

The golden chain: Western consumption fetishes and African production relations.
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035 $a (UMI)AAI9605695
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040 $a UMI $c UMI
100 1 $a Hartwick, Elaine Rachel. $3 1670430
245 1 4 $a The golden chain: Western consumption fetishes and African production relations.
300 $a 251 p.
500 $a Source: Dissertation Abstracts International, Volume: 56-10, Section: A, page: 4095.
500 $a Chief Instructor: Richard Peet.
502 $a Thesis (Ph.D.)--Clark University, 1995.
520 $a Conflict over modern and postmodern interpretations of events in the world forms the background to this dissertation. The arena in which conflicting interpretations are evaluated is the relationship between First World consumers and Third World producers. Why does this connection remain hidden behind that sign of the commodity, that pervasive characteristic of contemporary society, the advertisement? The discussion unfolds by examining modern (Marx) and postmodern (Baudrillard) analyses of commodities. A materialist deconstructive methodology based in Marx, but drawing also on poststructural thought, is proposed as a way of decoding the image of the commodity at the consumption end. An attempt is then made to reach the place of production, with its material reality: a methodology is proposed which follows an expanded commodity chain tracing the commodity consumed and advertised in the First World to its Third World producers. The commodity chosen for examination is gold. Westerners who consume gold jewelry, bound up with significant symbolic and cultural rituals are linked to South African gold mines, migrant workers from Lesotho, and the material circumstances faced by the migrants' families in Lesotho. A reversal of meaning occurs between the production and consumption ends: the material reality of the producers stands in stark contrast to the signified reality, the image of gold at the consumption end. The political and theoretical awareness induced by such a connection forms the basis for a politics of reconnection.
590 $a School code: 0048.
650 4 $a Anthropology, Cultural. $3 735016
650 4 $a History, African. $3 1017555
650 4 $a Business Administration, Marketing. $3 1017573
650 4 $a Geography. $3 524010
650 4 $a Economics, General. $3 1017424
690 $a 0326
690 $a 0331
690 $a 0338
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690 $a 0501
710 2 $a Clark University. $3 1017690
773 0 $t Dissertation Abstracts International $g 56-10A.
790 1 0 $a Peet, Richard, $e advisor
790 $a 0048
791 $a Ph.D.
792 $a 1995
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9605695