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Lifebuoy men, Lux women: Commodifica...

Burke, Timothy James.

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Lifebuoy men, Lux women: Commodification, consumption and cleanliness in colonial Zimbabwe.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Lifebuoy men, Lux women: Commodification, consumption and cleanliness in colonial Zimbabwe./
Author:	Burke, Timothy James.
Description:	405 p.
Notes:	Source: Dissertation Abstracts International, Volume: 54-01, Section: A, page: 0284.
Contained By:	Dissertation Abstracts International54-01A.
Subject:	Anthropology, Cultural. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9313339

Lifebuoy men, Lux women: Commodification, consumption and cleanliness in colonial Zimbabwe.
Burke, Timothy James.

Lifebuoy men, Lux women: Commodification, consumption and cleanliness in colonial Zimbabwe. - 405 p.

Source: Dissertation Abstracts International, Volume: 54-01, Section: A, page: 0284.

Thesis (Ph.D.)--The Johns Hopkins University, 1993.

Canonical studies of southern African political economy and social history have identified the appearance of "new needs" in African communities as critical to the reproduction of racial capitalism and colonial rule while remaining silent on the process by which needs developed. This work investigates the process of commodification in colonial Zimbabwe in order to explore the evolution of new needs, the changing structure of consumption, and historical shifts in the meanings and uses of commodities among diverse African communities and collectivities in Zimbabwe.Subjects--Topical Terms:

735016
Anthropology, Cultural.

Lifebuoy men, Lux women: Commodification, consumption and cleanliness in colonial Zimbabwe.
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035 $a (UMI)AAI9313339
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040 $a UMI $c UMI
100 1 $a Burke, Timothy James. $3 1670358
245 1 0 $a Lifebuoy men, Lux women: Commodification, consumption and cleanliness in colonial Zimbabwe.
300 $a 405 p.
500 $a Source: Dissertation Abstracts International, Volume: 54-01, Section: A, page: 0284.
502 $a Thesis (Ph.D.)--The Johns Hopkins University, 1993.
520 $a Canonical studies of southern African political economy and social history have identified the appearance of "new needs" in African communities as critical to the reproduction of racial capitalism and colonial rule while remaining silent on the process by which needs developed. This work investigates the process of commodification in colonial Zimbabwe in order to explore the evolution of new needs, the changing structure of consumption, and historical shifts in the meanings and uses of commodities among diverse African communities and collectivities in Zimbabwe.
520 $a The history of commodification--the making of commodity fetishisms--can only be made intelligible by a study of the prior making of meaning, consciousness and subjectivity. In order to focus its analysis, this work concentrates on one highly charged group of commodities, toiletries, and examines the social history of hygiene, domesticity, manners and the body in the colonial era in order to uncover the associations and structures which have shaped the use and meaning of toiletries in Zimbabwe. In addition, this study grounds its analysis of post-World War II commodity culture through an investigation of merchant capital from 1890 to the 1950s, the prewar figuration of African consumption in settler society, and the growth of secondary industry from the early 1920s to the 1970s.
520 $a Having established the historical background, this study concludes with an in-depth examination of advertising discourse and practice in Zimbabwe and an analysis of the commodity fetishisms of individual toiletries during the postwar era. Each of the manufactured goods examined in the concluding section of this dissertation has travelled from the realm of the unknown and unnecessary to being a fundamental part of daily life and material culture. In tracing this movement in detail, this study offers insights into the complexity, resiliency and rootedness of desire, and suggests that the political problem posed in this century by the transformation of need cannot easily be resolved.
590 $a School code: 0098.
650 4 $a Anthropology, Cultural. $3 735016
650 4 $a History, African. $3 1017555
650 4 $a Business Administration, Marketing. $3 1017573
690 $a 0326
690 $a 0331
690 $a 0338
710 2 $a The Johns Hopkins University. $3 1017431
773 0 $t Dissertation Abstracts International $g 54-01A.
790 $a 0098
791 $a Ph.D.
792 $a 1993
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9313339