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An analysis of sport reporters' perc...

Min, Sungick.

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An analysis of sport reporters' perceptions of the effectiveness of sport public relations practitioners' influence practices in South Korea.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	An analysis of sport reporters' perceptions of the effectiveness of sport public relations practitioners' influence practices in South Korea./
作者:	Min, Sungick.
面頁冊數:	114 p.
附註:	Source: Dissertation Abstracts International, Volume: 70-09, Section: A, page: 3550.
Contained By:	Dissertation Abstracts International70-09A.
標題:	Business Administration, Sports Management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3374861
ISBN:	9781109357417

An analysis of sport reporters' perceptions of the effectiveness of sport public relations practitioners' influence practices in South Korea.
Min, Sungick.

An analysis of sport reporters' perceptions of the effectiveness of sport public relations practitioners' influence practices in South Korea. - 114 p.

Source: Dissertation Abstracts International, Volume: 70-09, Section: A, page: 3550.

Thesis (Ph.D.)--University of Northern Colorado, 2009.

The purpose of this study was to examine sport reporters' perceptions of the effectiveness of sport public relations practitioners' influence tactics. This examination explored how sport reporters perceive sport public relations practitioners' tactics using the components of Cialdini's influence model. In particular, the following research questions were investigated: (1) How do Korean sport reporters perceive sport public relations practitioners' tactics, based on the principles of Cialdini's influence model? (2) How do Korean sport reporters change their news content due to the sport public relations practitioners' influence tactics?

ISBN: 9781109357417Subjects--Topical Terms:

1669318
Business Administration, Sports Management.

An analysis of sport reporters' perceptions of the effectiveness of sport public relations practitioners' influence practices in South Korea.
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245 1 3 $a An analysis of sport reporters' perceptions of the effectiveness of sport public relations practitioners' influence practices in South Korea.
300 $a 114 p.
500 $a Source: Dissertation Abstracts International, Volume: 70-09, Section: A, page: 3550.
500 $a Adviser: David K. Stotlar.
502 $a Thesis (Ph.D.)--University of Northern Colorado, 2009.
520 $a The purpose of this study was to examine sport reporters' perceptions of the effectiveness of sport public relations practitioners' influence tactics. This examination explored how sport reporters perceive sport public relations practitioners' tactics using the components of Cialdini's influence model. In particular, the following research questions were investigated: (1) How do Korean sport reporters perceive sport public relations practitioners' tactics, based on the principles of Cialdini's influence model? (2) How do Korean sport reporters change their news content due to the sport public relations practitioners' influence tactics?
520 $a The findings indicated that among the sport public relations practitioners' influence tactics, reciprocation was used as the usual method to determine the effectiveness of sport public relations practitioners' influence practices in Korea. In this study, all sport reporters commented they had received gifts, dinner invitations, golfing, or drinks in order for sport public relations practitioners to affect their publication of sport articles. The responses of interviewees indicated different influences. They believed that sport public relations practitioners' influence tactics affect sport reporters' writing to some degree. However, they also felt the use of gifts or dinners is sometimes inappropriate. Furthermore, the interviewees showed that sport public relations practitioners should not be a burden to sport reporters. Accordingly, sport public relations practitioners need to be congenial with sport reporters and maintain an intimate relationship with them. In conclusion, the results indicated that the reciprocation principle of Cialdini's influence model (such as gifts, dinner invitations, or money) affects sport reporters' writing.
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