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Is more information always good? Inv...

Ashraf, Abdul R.

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Is more information always good? Investigating the impact of website interface features on e-retailer's sales performance.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Is more information always good? Investigating the impact of website interface features on e-retailer's sales performance./
作者:	Ashraf, Abdul R.
面頁冊數:	91 p.
附註:	Source: Masters Abstracts International, Volume: 49-01, page: .
Contained By:	Masters Abstracts International49-01.
標題:	Business Administration, Marketing. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=MR64569
ISBN:	9780494645697

Is more information always good? Investigating the impact of website interface features on e-retailer's sales performance.
Ashraf, Abdul R.

Is more information always good? Investigating the impact of website interface features on e-retailer's sales performance. - 91 p.

Source: Masters Abstracts International, Volume: 49-01, page: .

Thesis (M.Sc.)--Brock University (Canada), 2010.

A number of frameworks have been suggested for online retailing, but still there exists little consensus among researchers and practitioners regarding the appropriate amount of information critical and essential to the improvement of customers' satisfaction and their purchase intention. Against this backdrop, this study contributes to the current practical and theoretical discussions and conversations about how information search and perceived risk theories can be applied to the management of online retailer website features. This paper examines the moderating role of website personalization in studying the relationship between information content provided on the top US retailers' websites, and customer satisfaction and purchase intention. The study also explores the role played by customer satisfaction and purchase intention in studying the relationship between information that is personalized to the needs of individual customers and online retailers' sales performance. Results indicate that the extent of information content features presented to online customers alone is not enough for companies looking to satisfy and motivate customers to purchase. However, information that is targeted to an individual customer influences customer satisfaction and purchase intention, and customer satisfaction in turn serves as a driver to the retailer's online sales performance.

ISBN: 9780494645697Subjects--Topical Terms:

1017573
Business Administration, Marketing.

Is more information always good? Investigating the impact of website interface features on e-retailer's sales performance.
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520 $a Keywords: Information Content; Website Personalization; Customer Satisfaction; Purchase Intention; Online Sales
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