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Principles of marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Principles of marketing // Philip Kotler, Gary Armstrong.
Author:	Kotler, Philip.
other author:	Armstrong, Gary.
Published:	Boston [etc.]. :Pearson edu, : cop. 2012.,
Description:	637, [68] p. :il. ;29 cm.+1 DVD(4 3/4 in.)
Subject:	Marketing. -
ISBN:	027375243X (global ed. : pbk.)

Principles of marketing /
Kotler, Philip.

Principles of marketing /Philip Kotler, Gary Armstrong. - 14th ed. - Boston [etc.]. :Pearson edu,cop. 2012. - 637, [68] p. :il. ;29 cm.+1 DVD(4 3/4 in.)

Content index and bibliography.

ISBN: 027375243X (global ed. : pbk.)Subjects--Topical Terms:

536353
Marketing.

Universal Decimal Class. No.: 658.8

Principles of marketing /
LDR:00629cam a2200205M 4500 001 1349915
003 OCoLC
005 20130514022945.0
008 130514s2011 at 000 0 eng d
020 $a 027375243X (global ed. : pbk.)
020 $a 9780273752431 (global ed. : pbk.)
020 $a 9780132167123
020 $a 0132167123
035 $a 企管系-102年贈書
040 $a IE@ $b spa $c IE@
080 $a 658.8
100 1 $a Kotler, Philip. $3 520689
245 1 0 $a Principles of marketing / $c Philip Kotler, Gary Armstrong.
250 $a 14th ed.
260 # $a Boston [etc.]. : $b Pearson edu, $c cop. 2012.
300 $a 637, [68] p. : $b il. ; $c 29 cm.+ $e 1 DVD(4 3/4 in.)
504 $a Content index and bibliography.
650 # 4 $a Marketing. $3 536353
700 1 # $a Armstrong, Gary. $3 655986

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1 records • Pages 1 •
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Inventory Number

No. of reservations

GW0014450

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

一般圖書

HF5415 K68 2012

一般使用(Normal)

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0

附1張光碟片

1 records • Pages 1 •
1

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