| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
Marketing the e-business/ by Lisa Harris and Charles Dennis. |
| 作者: |
Harris, Lisa, |
| 其他作者: |
Dennis, Charles |
| 出版者: |
New York :Routledge, : 2008., |
| 面頁冊數: |
xx, 341 p. :ill. ;23 cm. |
| 內容註: |
History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from "clicks" to "clicks and bricks?" -- Strategic planning for e-marketing -- The future of e-marketing. |
| 標題: |
Internet marketing. - |
| 電子資源: |
http://www.tandfebooks.com/isbn/9780203933169 |
| ISBN: |
9780203933169 (e-book : PDF) |