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Self versus others = media, messages...

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Andsager, Julie L.{me_controlnum}

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Self versus others = media, messages, and the third-person effect /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Self versus others/ Julie L. Andsager, H. Allen White.
其他題名:	media, messages, and the third-person effect /
作者:	Andsager, Julie L.{me_controlnum}
其他作者:	White, H. Allen.
出版者:	Mahwah, N.J. :Lawrence Erlbaum Associates, : 2007.,
面頁冊數:	xii, 152 p. :ill. ;24 cm.
內容註:	The third-person effect -- Receiver variables -- Message variables -- Source and channel variables -- The first-person effect as persuasion -- Defining the others -- Systematic vs. heuristic processing -- Understanding the third-person effect as a special context for persuasion.
標題:	Mass media - Social aspects. -
電子資源:	http://www.tandfebooks.com/isbn/9780203936498
ISBN:	9780203936498 (e-book : PDF)

Self versus others = media, messages, and the third-person effect /
Andsager, Julie L.{me_controlnum}

Self versus othersmedia, messages, and the third-person effect /[electronic resource] :Julie L. Andsager, H. Allen White. - Mahwah, N.J. :Lawrence Erlbaum Associates,2007. - xii, 152 p. :ill. ;24 cm. - LEA's communication series. - LEA's communication series..

Includes bibliographical references (p. 135-145) and indexes.

The third-person effect -- Receiver variables -- Message variables -- Source and channel variables -- The first-person effect as persuasion -- Defining the others -- Systematic vs. heuristic processing -- Understanding the third-person effect as a special context for persuasion.

Mode of access: World Wide Web.

ISBN: 9780203936498 (e-book : PDF)Subjects--Topical Terms:

530146
Mass media
--Social aspects.

LC Class. No.: HM1206 / .A538 2007

Dewey Class. No.: 303.342

Self versus others = media, messages, and the third-person effect /
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245 1 0 $a Self versus others $h [electronic resource] : $b media, messages, and the third-person effect / $c Julie L. Andsager, H. Allen White.
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300 $a xii, 152 p. : $b ill. ; $c 24 cm.
490 1 $a LEA's communication series
504 $a Includes bibliographical references (p. 135-145) and indexes.
505 0 $a The third-person effect -- Receiver variables -- Message variables -- Source and channel variables -- The first-person effect as persuasion -- Defining the others -- Systematic vs. heuristic processing -- Understanding the third-person effect as a special context for persuasion.
538 $a Mode of access: World Wide Web.
650 0 $a Mass media $x Social aspects. $3 530146
650 0 $a Mass media $x Psychological aspects. $3 539354
650 0 $a Persuasion (Psychology) $3 533184
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830 0 $a LEA's communication series. $3 807204
856 4 0 $u http://www.tandfebooks.com/isbn/9780203936498

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