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Interpreting consumer choice = the b...

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Foxall, G. R.{me_controlnum}

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Interpreting consumer choice = the behavioral perspective model /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Interpreting consumer choice/ Gordon R. Foxall.
其他題名:	the behavioral perspective model /
作者:	Foxall, G. R.{me_controlnum}
出版者:	New York :Routledge, : 2010.,
面頁冊數:	186 p. :ill. ;24 cm.
內容註:	Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
標題:	Consumer behavior. -
電子資源:	http://www.tandfebooks.com/isbn/9780203866894
ISBN:	9780203866894 (e-book : PDF)

Interpreting consumer choice = the behavioral perspective model /
Foxall, G. R.{me_controlnum}

Interpreting consumer choicethe behavioral perspective model /[electronic resource] :Gordon R. Foxall. - New York :Routledge,2010. - 186 p. :ill. ;24 cm. - Routledge interpretive marketing research ;10. - Routledge interpretive marketing research series ;9..

Includes bibliographical references (p. [163]-180) and index.

Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.

Mode of access: World Wide Web.

ISBN: 9780203866894 (e-book : PDF)Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32 / .F686 2010

Dewey Class. No.: 658.8342

Interpreting consumer choice = the behavioral perspective model /
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504 $a Includes bibliographical references (p. [163]-180) and index.
505 0 $a Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
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