Applying social cognition to consume...
Kardes, Frank R.

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  • Applying social cognition to consumer-focused strategy
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Applying social cognition to consumer-focused strategy/ edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel.{me_controlnum}
    其他作者: Kardes, Frank R.
    出版者: Mahwah, N.J. :L. Erlbaum Associates, : 2005.,
    面頁冊數: xi, 402 p. :ill. ;24 cm.
    附註: "Contains edited versions of papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montreal, Canada"--Pref.
    叢書名: Advertising and consumer psychology
    標題: Consumer behavior - Cross-cultural studies. -
    電子資源: http://www.tandfebooks.com/isbn/9781410613271
    ISBN: 9781410613271 (e-book : PDF)
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W9152241 電子資源 11.線上閱覽_V 電子書 EB HF5415.32 .A67 2005 一般使用(Normal) 在架 0
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