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Marketing the sports organisation = ...

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Ferrand, Alain.{me_controlnum}

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Marketing the sports organisation = building networks and relationships /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing the sports organisation/ Alain Ferrand and Scott McCarthy.
其他題名:	building networks and relationships /
作者:	Ferrand, Alain.{me_controlnum}
其他作者:	McCarthy, Scott,
出版者:	New York :Routledge, : 2008.,
面頁冊數:	xx, 297 p. :ill. ;24 cm.
內容註:	Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
標題:	Sports - Societies, etc. -
電子資源:	http://www.tandfebooks.com/isbn/9780203893036
ISBN:	9780203893036 (e-book : PDF)

Marketing the sports organisation = building networks and relationships /
Ferrand, Alain.{me_controlnum}

Marketing the sports organisationbuilding networks and relationships /[electronic resource] :Alain Ferrand and Scott McCarthy. - New York :Routledge,2008. - xx, 297 p. :ill. ;24 cm.

Includes bibliographical references and index.

Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.

ISBN: 9780203893036 (e-book : PDF)Subjects--Topical Terms:

608914
Sports
--Societies, etc.

LC Class. No.: GV716 / .F473 2008

Dewey Class. No.: 338.4379606

Marketing the sports organisation = building networks and relationships /
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020 $a 9780203893036 (e-book : PDF)
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035 $a 20100082
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050 4 $a GV716 $b .F473 2008
082 0 4 $a 338.4379606 $2 22
100 1 $a Ferrand, Alain.{me_controlnum} $3 1621471
245 1 0 $a Marketing the sports organisation $h [electronic resource] : $b building networks and relationships / $c Alain Ferrand and Scott McCarthy.
260 $a New York : $b Routledge, $c 2008.
300 $a xx, 297 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
650 0 $a Sports $x Societies, etc. $x Marketing. $3 608914
650 0 $a Sports administration. $3 536170
650 0 $a Relationship marketing. $3 548872
700 1 $a McCarthy, Scott, $d 1958- $3 1065636
856 4 0 $u http://www.tandfebooks.com/isbn/9780203893036

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