東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Inside marketing = practices, ideolo...

~

Zwick, Detlev.

FindBook

Google Book

Amazon

博客來

Inside marketing = practices, ideologies, devices /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Inside marketing/ edited by Detlev Zwick and Julien Cayla.{me_controlnum}
其他題名:	practices, ideologies, devices /
其他作者:	Zwick, Detlev.
出版者:	Oxford :Oxford University Press, : 2011.,
面頁冊數:	1 online resource (xi, 357 p.) :ill.
標題:	Marketing. -
電子資源:	http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001
ISBN:	9780191724916 (ebook) :

Inside marketing = practices, ideologies, devices /
Inside marketingpractices, ideologies, devices /[electronic resource] :edited by Detlev Zwick and Julien Cayla.{me_controlnum} - Oxford :Oxford University Press,2011. - 1 online resource (xi, 357 p.) :ill.

Includes bibliographical references and index.

This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

ISBN: 9780191724916 (ebook) :No priceSubjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Inside marketing = practices, ideologies, devices /
LDR:01076nmm 2200253 a 4500 001 1326762
003 StDuBDS
005 20120531154533.0
006 m||||||||d||||||||
007 cr||||||||||||
008 130123s2011 enka fo 001 0 eng d
020 $a 9780191724916 (ebook) : $c No price
020 $a 0191724912 (ebook) : $c No price
035 $a EDZ0000076414
040 $a StDuBDS $c StDuBDS
050 4 $a HF5415
082 0 4 $a 658.8 $2 22
245 0 0 $a Inside marketing $h [electronic resource] : $b practices, ideologies, devices / $c edited by Detlev Zwick and Julien Cayla.{me_controlnum}
260 $a Oxford : $b Oxford University Press, $c 2011.
300 $a 1 online resource (xi, 357 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 8 $a This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
588 $a Description based on print version record.
650 0 $a Marketing. $3 536353
700 1 $a Zwick, Detlev. $3 1616912
700 1 $a Cayla, Julien. $3 1616913
776 0 8 $i Print version $z 9780199576746
856 4 0 $3 Oxford scholarship online $u http://dx.doi.org/10.1093/acprof:oso/9780199576746.001.0001

筆 0 讀者評論

館藏地: 出版年: 卷號:

館藏

1 筆 • 頁數 1 •
1

典藏地名稱

館藏流通類別

W9149616

電子資源

11.線上閱覽_V

電子書

EB HF5415

一般使用(Normal)

在架

0

1 筆 • 頁數 1 •
1

多媒體

評論

新增評論分享你的心得

Export

取書館

變更密碼

登入