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Managing and marketing radical innov...

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Sandberg, Birgitta.

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Managing and marketing radical innovations = marketing new technology /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing and marketing radical innovations/ Birgitta Sandberg.
其他題名:	marketing new technology /
作者:	Sandberg, Birgitta.
出版者:	London :Routledge, : 2008.,
面頁冊數:	1 online resource (xiv, 271 p.) :ill.
標題:	Technological innovations - Marketing. -
電子資源:	http://marc.crcnetbase.com/isbn/9780203930489Distributed by publisher. Purchase or institutional license may be required for access.
ISBN:	9780203930489 (e-book : PDF)

Managing and marketing radical innovations = marketing new technology /
Sandberg, Birgitta.

Managing and marketing radical innovationsmarketing new technology /[electronic resource] :Birgitta Sandberg. - London :Routledge,2008. - 1 online resource (xiv, 271 p.) :ill. - Routledge studies in innovation, organization and technology ;8. - Routledge studies in innovation, organization and technology ;4..

Includes bibliographical references and index.

Mode of access: World Wide Web.

ISBN: 9780203930489 (e-book : PDF)Subjects--Topical Terms:

750119
Technological innovations
--Marketing.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD45 / .S26 2008

Dewey Class. No.: 658.4063 / S213

Managing and marketing radical innovations = marketing new technology /
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082 4 $a 658.4063 $b S213
100 1 $a Sandberg, Birgitta. $3 935518
245 1 0 $a Managing and marketing radical innovations $h [electronic resource] : $b marketing new technology / $c Birgitta Sandberg.
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300 $a 1 online resource (xiv, 271 p.) : $b ill.
490 1 $a Routledge studies in innovation, organization and technology ; $v 8
504 $a Includes bibliographical references and index.
530 $a Also available in print edition. $b CRC Press (http://www.crcpress.com)
538 $a Mode of access: World Wide Web.
650 0 $a Technological innovations $x Marketing. $3 750119
650 0 $a Technological innovations $x Management. $3 566644
650 0 $a New products. $3 517687
655 7 $a Electronic books. $2 lcsh $3 542853
830 0 $a Routledge studies in innovation, organization and technology ; $v 4. $3 1555609
856 4 0 $u http://marc.crcnetbase.com/isbn/9780203930489 $q application/PDF $z Distributed by publisher. Purchase or institutional license may be required for access.

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