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Lessons on profiting from diversity

Moss, Gloria.

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Lessons on profiting from diversity

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Lessons on profiting from diversity/ edited by Gloria Moss.
其他作者:	Moss, Gloria.
出版者:	New York, NY :Palgrave Macmillan, : 2012.,
面頁冊數:	xiv, 278 p. :ill. ;23 cm.
內容註:	Introduction and Overview; G.Moss -- PART I: DIVERSITY IN GENERAL -- Diversity and Webdesign; G.Moss -- PART II: AGE -- Age and Grey Entrepreneurship; L.Watkins-Mathys -- Digital Communications and Older Groups: an Anglo-French Comparison; H.Mullen, G.Moss{C8}& C.Wulf -- PART III: PERSONALITY -- Adapting Communications Styles to the Needs of the Market; H.Buchanan -- PART IV: GENDER -- Transforming a White, Masculine Organisational Culture; I.Dodds -- Maximising the Effectiveness of Advertising for Female Markets; T.Jordan -- Breaking the Glass Ceiling in the Professional Services Sector: Insights into the Legal, Accountancy, dDesign and IT Sectors; G.Moss -- Profiting from Diversity in the Banking Sector; I.Maque, A.Becuwe, I.Prim-Allaz{C8}& A.Garnier -- PART V: DISABILITY -- Deaf People in the Workplace; M.Hersh --.
內容註:	List of tables and figures -- Notes on contributors -- Introduction and overview / Gloria Moss -- Diversity and webdesign / Gloria Moss -- Age and grey entrepreuneurship / Lorraine Watkins-Mathys -- Digital communications and older groups: an Anglo-French comparison / Hilary Mullen, Gloria Moss, and Catherine Wulf -- Personality -- Adapting communications styles to the needs of the market / Holly Buchanan -- Gender -- Transforming a white, masculine organisational culture / Ian Dodds -- Maximising the effectiveness of advertising for female markets / Tom Jordan -- Breaking the glass-ceiling in the professional services sector: insights into the legal, accountancy, design and IT sectors / Gloria Moss -- Profiting from diversity in the banking sector / Isabelle Maque, Audrey Becuwe, Isabelle Prim-Allaz, and Alice Garnier -- Disability -- Deaf people in the workplace / Marion Hersh.
標題:	Diversity in the workplace - Economic aspects. -
電子資源:	http://link.springer.com/10.1057/9780230355057An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230355057 (electronic bk.)

Lessons on profiting from diversity
Lessons on profiting from diversity[electronic resource] /edited by Gloria Moss. - New York, NY :Palgrave Macmillan,2012. - xiv, 278 p. :ill. ;23 cm.

Includes bibliographical references and indexes.

Introduction and Overview; G.Moss -- PART I: DIVERSITY IN GENERAL -- Diversity and Webdesign; G.Moss -- PART II: AGE -- Age and Grey Entrepreneurship; L.Watkins-Mathys -- Digital Communications and Older Groups: an Anglo-French Comparison; H.Mullen, G.Moss{C8}& C.Wulf -- PART III: PERSONALITY -- Adapting Communications Styles to the Needs of the Market; H.Buchanan -- PART IV: GENDER -- Transforming a White, Masculine Organisational Culture; I.Dodds -- Maximising the Effectiveness of Advertising for Female Markets; T.Jordan -- Breaking the Glass Ceiling in the Professional Services Sector: Insights into the Legal, Accountancy, dDesign and IT Sectors; G.Moss -- Profiting from Diversity in the Banking Sector; I.Maque, A.Becuwe, I.Prim-Allaz{C8}& A.Garnier -- PART V: DISABILITY -- Deaf People in the Workplace; M.Hersh --.

Lessons on Profiting from Diversity shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations. The book provides fascinating insights into the case for gender diversity in the professional services, marketing and digital arenas, and shows the way in which a diversity mindset can be fostered in organizations. Contributors from the UK, USA and France offer fascinating and controversial insights into the imperatives of greater organizational diversity. It explores gender diversity in professional service firms, masculine organization cultures and how to change them and the topsy turvy world of advertising where adverts are targeted at the juries of prestigious prizes rather than consumers. Learn how the personality of purchasers can be reflected in the language of websites and how webdesign can serve different audiences. Learn also how gender and age can influence enterprise and digital activity, and the business case for embracing disability in the workplace. A must read for anyone involved in management, human resources and consultancy, whether practitioner, researcher or student.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2012.

Mode of access: World Wide Web.

ISBN: 9780230355057 (electronic bk.)

Standard No.: 9786613657527

Source: 407700Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

1245828
Diversity in the workplace
--Economic aspects.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5549.5.M5 / L47 2012

Dewey Class. No.: 658.3008

Lessons on profiting from diversity
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505 0 $a Introduction and Overview; G.Moss -- PART I: DIVERSITY IN GENERAL -- Diversity and Webdesign; G.Moss -- PART II: AGE -- Age and Grey Entrepreneurship; L.Watkins-Mathys -- Digital Communications and Older Groups: an Anglo-French Comparison; H.Mullen, G.Moss{C8}& C.Wulf -- PART III: PERSONALITY -- Adapting Communications Styles to the Needs of the Market; H.Buchanan -- PART IV: GENDER -- Transforming a White, Masculine Organisational Culture; I.Dodds -- Maximising the Effectiveness of Advertising for Female Markets; T.Jordan -- Breaking the Glass Ceiling in the Professional Services Sector: Insights into the Legal, Accountancy, dDesign and IT Sectors; G.Moss -- Profiting from Diversity in the Banking Sector; I.Maque, A.Becuwe, I.Prim-Allaz{C8}& A.Garnier -- PART V: DISABILITY -- Deaf People in the Workplace; M.Hersh --.
505 0 $a List of tables and figures -- Notes on contributors -- Introduction and overview / Gloria Moss -- Diversity and webdesign / Gloria Moss -- Age and grey entrepreuneurship / Lorraine Watkins-Mathys -- Digital communications and older groups: an Anglo-French comparison / Hilary Mullen, Gloria Moss, and Catherine Wulf -- Personality -- Adapting communications styles to the needs of the market / Holly Buchanan -- Gender -- Transforming a white, masculine organisational culture / Ian Dodds -- Maximising the effectiveness of advertising for female markets / Tom Jordan -- Breaking the glass-ceiling in the professional services sector: insights into the legal, accountancy, design and IT sectors / Gloria Moss -- Profiting from diversity in the banking sector / Isabelle Maque, Audrey Becuwe, Isabelle Prim-Allaz, and Alice Garnier -- Disability -- Deaf people in the workplace / Marion Hersh.
520 $a Lessons on Profiting from Diversity shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations. The book provides fascinating insights into the case for gender diversity in the professional services, marketing and digital arenas, and shows the way in which a diversity mindset can be fostered in organizations. Contributors from the UK, USA and France offer fascinating and controversial insights into the imperatives of greater organizational diversity. It explores gender diversity in professional service firms, masculine organization cultures and how to change them and the topsy turvy world of advertising where adverts are targeted at the juries of prestigious prizes rather than consumers. Learn how the personality of purchasers can be reflected in the language of websites and how webdesign can serve different audiences. Learn also how gender and age can influence enterprise and digital activity, and the business case for embracing disability in the workplace. A must read for anyone involved in management, human resources and consultancy, whether practitioner, researcher or student.
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