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Social media in travel, tourism and ...

Sigala, Marianna.

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Social media in travel, tourism and hospitality : = theory, practice and cases /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social media in travel, tourism and hospitality :/ Marianna Sigala, Evangelos Christou and Ulrike Gretzel.
其他題名:	theory, practice and cases /
作者:	Sigala, Marianna.
其他作者:	Christou, Evangelos.
出版者:	Farnham, Surrey, Burlington, VT :Ashgate Pub., : c2012.,
面頁冊數:	xxii, 316 p. :ill. ;25 cm.
標題:	Tourism - Social aspects. -
ISBN:	9781409420910 (hbk.) :

Social media in travel, tourism and hospitality : = theory, practice and cases /
Sigala, Marianna.

Social media in travel, tourism and hospitality :theory, practice and cases /Marianna Sigala, Evangelos Christou and Ulrike Gretzel. - Farnham, Surrey, Burlington, VT :Ashgate Pub.,c2012. - xxii, 316 p. :ill. ;25 cm. - New directions in tourism analysis. - New directions in tourism analysis..

Includes bibliographical references and index.

Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.

ISBN: 9781409420910 (hbk.) :UK65.00

LCCN: 2011030403Subjects--Topical Terms:

543095
Tourism
--Social aspects.Index Terms--Genre/Form:

1080442
Aufsatzsammlung.

LC Class. No.: G155.A1 / S495 2012

Dewey Class. No.: 910.68/8

Social media in travel, tourism and hospitality : = theory, practice and cases /
LDR:01105cam a2200241 a 4500 001 1302542
003 OCoLC
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020 $a 1409420914 (hbk.)
020 $a 9781409420927 (ebk.)
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100 1 $a Sigala, Marianna. $3 774096
245 1 0 $a Social media in travel, tourism and hospitality : $b theory, practice and cases / $c Marianna Sigala, Evangelos Christou and Ulrike Gretzel.
260 # $a Farnham, Surrey, Burlington, VT : $b Ashgate Pub., $c c2012.
300 $a xxii, 316 p. : $b ill. ; $c 25 cm.
490 1 0 $a New directions in tourism analysis
504 $a Includes bibliographical references and index.
520 # $a Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations.
650 # 0 $a Tourism $x Social aspects. $3 543095
650 # 0 $a Hospitality industry $x Social aspects. $3 1068460
650 # 0 $a Social media. $3 786190
650 # 7 $a Tourisme $x Réseaux sociaux. $2 ram $3 1585468
650 # 7 $a Marketing territorial $x Effets des innovations. $2 ram $3 1585469
650 # 7 $a Hébergement touristique $x Information électronique. $2 ram $3 1585470
650 0 7 $a Marktforschung. $2 swd $3 1485609
650 0 7 $a Reiseverhalten. $2 gnd $3 1585471
650 0 7 $a Tourismus. $2 swd $3 1458485
650 0 7 $a Wissensmanagement. $2 gnd $3 1585472
650 0 7 $a World Wide Web 2.0. $2 gnd $3 1585473
655 # 4 $a Aufsatzsammlung. $2 swd $3 1080442
700 1 # $a Christou, Evangelos. $3 1585467
700 1 # $a Gretzel, Ulrike. $3 900924
830 0 $a New directions in tourism analysis. $3 1061334