東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Creative marketing for new product a...

Ishikawa, Akira, (1934-)

Linked to FindBook

Google Book

Amazon

博客來

Creative marketing for new product and new business development

Record Type:	Electronic resources : Monograph/item
Title/Author:	Creative marketing for new product and new business development/ editors, Akira Ishikawa, Atsushi Tsujimoto.{me_controlnum}
other author:	Ishikawa, Akira,
Published:	Singapore ;World Scientific Pub. Co., : 2008.,
Description:	xvi, 320 p. :ill. (some col.)
Subject:	New products. -
Online resource:	http://www.worldscientific.com/worldscibooks/10.1142/6622#t=toc
ISBN:	9789812772190 (electronic bk.)

Creative marketing for new product and new business development
Creative marketing for new product and new business development[electronic resource] /editors, Akira Ishikawa, Atsushi Tsujimoto.{me_controlnum} - Singapore ;World Scientific Pub. Co.,2008. - xvi, 320 p. :ill. (some col.)

Includes bibliographical references and index.

New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as "Healthy TeaTM" developed by Japan Coca-Cola, Inc., the recommendation engine "Teach Me Electronic Appliances", and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.

Electronic reproduction.
Singapore :
World Scientific Publishing Co.,
2008.

System requirements: Adobe Acrobat Reader.

ISBN: 9789812772190 (electronic bk.)Subjects--Topical Terms:

517687
New products.

LC Class. No.: HF5415.153

Dewey Class. No.: 658.575

Creative marketing for new product and new business development
LDR:01832nmm a2200217 a 4500 001 1295395
003 WSP
005 20090612142520.0
006 m d
007 cr cuu|||uu|||
008 121114s2008 si a sb 001 0 eng d
020 $a 9789812772190 (electronic bk.)
035 $a 00001418
050 4 $a HF5415.153
082 0 4 $a 658.575 $2 22
245 0 0 $a Creative marketing for new product and new business development $h [electronic resource] / $c editors, Akira Ishikawa, Atsushi Tsujimoto.{me_controlnum}
260 $a Singapore ; $a Hackensack, N.J. : $b World Scientific Pub. Co., $c 2008.
300 $a xvi, 320 p. : $b ill. (some col.)
504 $a Includes bibliographical references and index.
520 $a New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as "Healthy TeaTM" developed by Japan Coca-Cola, Inc., the recommendation engine "Teach Me Electronic Appliances", and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.
533 $a Electronic reproduction. $b Singapore : $c World Scientific Publishing Co., $d 2008. $n System requirements: Adobe Acrobat Reader. $n Mode of access: World Wide Web. $n Available to subscribing institutions.
650 0 $a New products. $3 517687
700 1 $a Ishikawa, Akira, $d 1934- $3 660643
700 1 $a Tsujimoto, Atsushi. $3 1573354
710 2 $a World Scientific (Firm) $3 560950
856 4 0 $u http://www.worldscientific.com/worldscibooks/10.1142/6622#t=toc