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  • Review of marketing research. Vol. 7 /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Review of marketing research/ edited by Naresh K. Malhotra.{me_controlnum}
    其他作者: Malhotra, Naresh K.
    出版者: Bingley, U.K. :Emerald, : 2010.,
    面頁冊數: 1 online resource (xxviii, 296 p.) :ill.
    內容註: A backward glance of who and what marketing scholars have been researching, 1977-2002 / John B. Ford, Douglas West, Vincent P. Magnini, Michael S. LaTour, Michael J. Polonsky -- Dynamic strategic goal-setting :theory and initial evidence / Mark B. Houston, S. Ratneshwar, Lisa Ricci, Alan J. Malter -- Internet channel conflict : problems and solutions / Eric Anderson, Duncan Simester, Florian Zettelmeyer -- Referral equity and referral management : the supplier firm's perspective / Mahima Hada, Rajdeep Grewal, Gary L. Lilien -- A critical review of question-behavior effect research / Utpal M. Dholakia -- Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations/ Naresh K. Malhotra, Arun K. Jain, Ashutosh Patil, Christian Pinson, Lan Wu -- Structural modeling of heterogeneous data with partial least squares / Edward E. Rigdon, Christian M. Ringle, Marko Sarstedt.
    標題: Business & Economics - Marketing -
    電子資源: http://www.emeraldinsight.com/1548-6435/7
    ISBN: 9780857244765 (electronic bk.)
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W9139222 電子資源 11.線上閱覽_V 電子書 EB HF5415.2 .R48 2010 一般使用(Normal) 在架 0
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