Review of marketing research. Vol. 6 /
Malhotra, Naresh K.

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  • Review of marketing research. Vol. 6 /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Review of marketing research/ edited by Naresh K. Malhotra.{me_controlnum}
    其他作者: Malhotra, Naresh K.
    出版者: Bingley, U.K. :Emerald, : 2009.,
    面頁冊數: 1 online resource (xvii, 190 p.) :ill.
    內容註: Review of marketing research : analyzing accumulated knowledge and influencing future research / Naresh K. Malhotra -- A review of prior classifications of purchase behavior and a proposal for a new typology / Hans Baumgartner -- Measuring customer lifetime value : models and analysis / DipakC. Jain -- Learning models / Pradeep K. Chintagunta -- Customer co-creation : a typology and research agenda / Aric Rindfleisch -- Challenges in measuring return on marketing investment : combining research and practice perspectives / Dave Reibstein -- Service-dominant logic : a review and assessment / Yi He -- Marketing in a world with costs of price adjustment / Sourav Ray.
    標題: Business & Economics - Marketing -
    電子資源: http://www.emeraldinsight.com/1548-6435/6
    ISBN: 9780857247285 (electronic bk.)
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