Review of marketing research. Volume 5 /
Malhotra, Naresh K.

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  • Review of marketing research. Volume 5 /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Review of marketing research/ edited by Naresh K. Malhotra.{me_controlnum}
    其他作者: Malhotra, Naresh K.
    出版者: Bingley, U.K. :Emerald, : 2009.,
    面頁冊數: 1 online resource (xvi, 194 p.) :ill.
    內容註: Review of marketing research : the first five volumes / Naresh K. Malhotra -- Consumer judgment from a dual-systems perspective : recent evidence and emerging issues / Mary Frances Luce -- Can you see the chasm? : innovation diffusion according to Rogers, Bass, and Moore / Eitan Muller -- Exploring the open source product development bazaar / Barry L. Bayus -- A new spatial classification methodology for simultaneous segmentation, targeting, and positioning (STP analysis) for marketing research / A. Selin Atalay -- Methods for handling massive numbers of attributes in conjoint analysis / Meng Su -- A review and comparative analysis of laddering research methods : recommendations for quality metrics/ M. Phillips -- Metrics for the new Internet marketing communicationsmix / Michael Trusov.
    標題: Business & Economics - Marketing -
    電子資源: http://www.emeraldinsight.com/1548-6435/5
    ISBN: 9780857247278 (electronic bk.)
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