Review of marketing research. Volume 4 /
Malhotra, Naresh K.

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  • Review of marketing research. Volume 4 /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Review of marketing research/ edited by Naresh K. Malhotra.{me_controlnum}
    其他作者: Malhotra, Naresh K.
    出版者: Bingley, U.K. :Emerald, : 2008.,
    面頁冊數: 1 online resource (xiv, 202 p.) :ill.
    內容註: Review of marketing research : taking stock / Naresh K. Malhotra -- Formal choice models of informal choices : what choice modeling research can, and can't, learn from behavioral theory / Robert J. Meyer -- Howmuch to use? : an action-goal approach to understanding factors influencing consumption quantity / Shashi Matta -- Integrating purchase timing, choice, and quantity decisions models :a review of model specifications, estimations, and applications / Anita Man Luo -- Brand extension research : a cross-cultural perspective / Kalpesh Kaushik Desai -- A review of eye-tracking researchin marketing / Rik Pieters -- Role theoryapproaches for effectiveness of marketing-oriented boundary spanners :comparative review, configural extension, and potential contributions / Argun Saatcioglu-- Designing price contracts for procurement and marketing of industrial equipment / George John.
    標題: Business & Economics - Marketing -
    電子資源: http://www.emeraldinsight.com/1548-6435/4
    ISBN: 9780857247261 (electronic bk.)
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