紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
International business scholarship/ edited by Jean J. Boddewyn.{me_controlnum} |
其他題名: |
AIB fellows on the first 50 years and beyond / |
其他作者: |
Boddewyn, J. J. |
出版者: |
Bingley, U.K. :Emerald, : 2008., |
面頁冊數: |
1 online resource (xiv, 416 p.). |
附註: |
Includes indexes. |
內容註: |
Introduction / Jean J. Boddewyn -- history of the AIB fellows : 1975-2008 / Jean J. Boddewyn -- International business history : an AIB tradition / Mira Wilkins -- International business and finance scholarship/ Raj Aggarwal -- Reassesing global marketing strategy / Susan P. Douglas and C. Samuel Craig -- Internalization theory and its impact on thefield of international business / Alan M. Rugman and Alain Verbeke -- The internationalization of multinationals / Yair Aharoni and Ravi Ramamurti -- Obstacles to globalization : a research agenda / Jack Behrman -- Rigor in international business research : a review and methodological recommendations / S. Tamer Cavusgil, Z. Seyda Delignoul and David A.Griffith -- New directions in international-business research : a personal viewpoint / John Dunning -- Global sourcing strategy and performance : a fit versus balance perspective / MasaakiKotabe, Janet Y. Murrayand Michael J. Mol -- A historical examination of the evolution of international advertising standardization/adaptation thought / John K. Ryans Jr., David Griffith and Subhash Jain -- Creating insight : the imperative for research in international business / John Stopford -- Simulation as virtual reality in international-business education / Hans Thorelli -- International-business scholarship : contributing to a broader definition of success / Nancy Adler -- Interorganizational cooperation and our manifest destiny : an evolutionary perspective / Farok J. Contractor -- The development of international-management knowledge in the German-speaking countries / Klaus Macharzina -- The race between the forces leading to a first or last global civilization / Howard V. Perlmutter. |
標題: |
Business & Economics - International - |
電子資源: |
http://www.emeraldinsight.com/1064-4857/14 |
ISBN: |
9781849505505 (electronic bk.) |