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  • International business scholarship = AIB fellows on the first 50 years and beyond /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: International business scholarship/ edited by Jean J. Boddewyn.{me_controlnum}
    其他題名: AIB fellows on the first 50 years and beyond /
    其他作者: Boddewyn, J. J.
    出版者: Bingley, U.K. :Emerald, : 2008.,
    面頁冊數: 1 online resource (xiv, 416 p.).
    附註: Includes indexes.
    內容註: Introduction / Jean J. Boddewyn -- history of the AIB fellows : 1975-2008 / Jean J. Boddewyn -- International business history : an AIB tradition / Mira Wilkins -- International business and finance scholarship/ Raj Aggarwal -- Reassesing global marketing strategy / Susan P. Douglas and C. Samuel Craig -- Internalization theory and its impact on thefield of international business / Alan M. Rugman and Alain Verbeke -- The internationalization of multinationals / Yair Aharoni and Ravi Ramamurti -- Obstacles to globalization : a research agenda / Jack Behrman -- Rigor in international business research : a review and methodological recommendations / S. Tamer Cavusgil, Z. Seyda Delignoul and David A.Griffith -- New directions in international-business research : a personal viewpoint / John Dunning -- Global sourcing strategy and performance : a fit versus balance perspective / MasaakiKotabe, Janet Y. Murrayand Michael J. Mol -- A historical examination of the evolution of international advertising standardization/adaptation thought / John K. Ryans Jr., David Griffith and Subhash Jain -- Creating insight : the imperative for research in international business / John Stopford -- Simulation as virtual reality in international-business education / Hans Thorelli -- International-business scholarship : contributing to a broader definition of success / Nancy Adler -- Interorganizational cooperation and our manifest destiny : an evolutionary perspective / Farok J. Contractor -- The development of international-management knowledge in the German-speaking countries / Klaus Macharzina -- The race between the forces leading to a first or last global civilization / Howard V. Perlmutter.
    標題: Business & Economics - International -
    電子資源: http://www.emeraldinsight.com/1064-4857/14
    ISBN: 9781849505505 (electronic bk.)
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W9139046 電子資源 11.線上閱覽_V 電子書 EB HD2755.5 .I58 2008 一般使用(Normal) 在架 0
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