Review of marketing research. Volume 3 /
Malhotra, Naresh K.

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  • Review of marketing research. Volume 3 /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Review of marketing research/ edited by Naresh K. Malhotra.{me_controlnum}
    其他作者: Malhotra, Naresh K.
    出版者: Bingley, U.K. :Emerald, : 2007.,
    面頁冊數: 1 online resource (vi, 208 p.) :ill.
    內容註: Review of marketing research : a look ahead / Naresh K. Malhotra -- Managing customer relationships / Crina O. Tarasi -- A critical review of marketing research on diffusion of new products / Gerard J. Tellis -- On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Michael J. Houston -- Consumer responses to price and its contextual information cues : a synthesis of past research, a conceptual framework, and avenues for further research / Larry D. Compeau -- Store brands : from back to the future / Jagmohan S. Raju-- Language, thought, and consumer research / Robert A. Peterson -- You ought to be in pictures : envisioning marketing research / Russell W. Belk.
    標題: Business & Economics - Marketing -
    電子資源: http://www.emeraldinsight.com/1548-6435/3
    ISBN: 9780857247254 (electronic bk.)
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