Review of marketing research. Volume 1 /
Malhotra, Naresh K.

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  • Review of marketing research. Volume 1 /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Review of marketing research/ edited by Naresh K. Malhotra.{me_controlnum}
    其他作者: Malhotra, Naresh K.
    出版者: Bingley, U.K. :Emerald, : 2005.,
    面頁冊數: 1 online resource (xii, 336 p.) :ill.
    附註: Includes index.
    內容註: A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / David W. Stewart -- The eye of the beholder : beauty as a concept in everyday discourse andthe collective photographic essay / Morris B. Holbrook -- Consumer information acquisition : a review and an extension / Kent B. Monroe -- The resource-advantage theory of competition : a review / Robert M. Morgan -- Toward an integrated model of business performance / Sundar G. Bharadwaj, Rajan Varadarajan -- Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo and Robert F. Lusch -- Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles and Can Uslay.
    標題: Business & Economics - Marketing -
    電子資源: http://www.emeraldinsight.com/1548-6435/1
    ISBN: 9780857247230 (electronic bk.)
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