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Sports publicity = a practical approach /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Sports publicity/ by Joseph Favorito.
其他題名:	a practical approach /
作者:	Favorito, Joseph.{me_controlnum}
出版者:	Burlington, MA :Elsevier/Butterworth-Heinemann, : 2007.,
面頁冊數:	1 online resource (xix, 387 p.)
標題:	Sports - Public relations. -
電子資源:	http://www.sciencedirect.com/science/book/9780750683029
ISBN:	9780080547572 (electronic bk.)

Sports publicity = a practical approach /
Favorito, Joseph.{me_controlnum}

Sports publicitya practical approach /[electronic resource] :by Joseph Favorito. - Burlington, MA :Elsevier/Butterworth-Heinemann,2007. - 1 online resource (xix, 387 p.) - Sport management in practice series. - Sport management in practice series..

Includes bibliographical references and index.

Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media. Features chapters that emphasize and instruct regarding the importance of good writing and speaking, and also looks at how to effectively deal with international media- the expectations of non-American press with American athletes, how non-American athletes deal with American media, respecting traditions and avoiding stereotypes, and other important lessons. * A practical look at the various aspects of effective public relations management in the sport industry * Features multiple case studies per chapter taken from the authors vast experience in PR in sport * Details the oft-ignored history of sport PR, as well as perspective on where the industry is moving toward * Diverse in its scope, as it details the ins and outs of effective PR working with large market professional teams, college athletic departments, as well as minor league sports.

ISBN: 9780080547572 (electronic bk.)Subjects--Topical Terms:

556402
Sports
--Public relations.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: GV714 / .F38 2007eb

Dewey Class. No.: 659.2/9796

Sports publicity = a practical approach /
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