紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Strategic management/ Marios I. Katsioloudes. |
其他題名: |
global cultural perspectives for profit and non-profit organizations / |
作者: |
Katsioloudes, Marios I.{me_controlnum} |
其他作者: |
Katsioloudes, Marios I. |
出版者: |
Burlington, MA :Elsevier Butterworth-Heinemann, : c2006., |
面頁冊數: |
1 online resource (xvii, 387 p.) :ill. |
附註: |
Rev. ed. of: Global strategic planning. |
內容註: |
An overview of the strategic planning process -- An introduction to the strategic planning process (SPP) -- Contemporary issues in the strategic planning process -- External strategic audt -- Internal strategic audit -- Strategic options-corporate level -- Strategic choice options-business and functional levels -- Implementation, evaluation, and control -- Implementing strategies in the business and functional levels -- Evaluation and control in strategic planning -- The strategic planning process for the nonprofit sector -- A strategic planning process (SPP) model for the nonprofit sector -- Strategic marketing for the public and the nonprofit sectors -- The global environment -- A framework of global strategic planning -- Doing business with newly emerging market (NEM) economies. |
標題: |
Strategic planning. - |
電子資源: |
http://www.sciencedirect.com/science/book/9780750679664 |
ISBN: |
9780750679664 (electronic bk.) |