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Marketing destinations and venues for conferences, conventions and business events

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing destinations and venues for conferences, conventions and business events/ Rob Davidson and Tony Rogers.
作者:	Davidson, Rob.{me_controlnum}
其他作者:	Rogers, Tony,
出版者:	Oxford :Butterworth-Heinemann, : 2006.,
面頁冊數:	1 online resource (271 p.) :ill.
內容註:	FOREWORD; PREFACE; THE ROLE OF MARKETING AND SELLING IN THE BUSINESS EVENTS SECTOR; THE MARKETING ENVIRONMENT FOR DESTINATIONS; THE MARKETING ENVIRONMENT FOR VENUES; MARKETING PLANNING FOR DESTINATIONS AND VENUES: PRINCIPLES AND THEORIES; MARKETING COMMUNICATIONS FOR DESTINATIONS AND VENUES: PRINCIPLES AND THEORIES; MARKETING COMMUNICATIONS FOR DESTINATIONS AND VENUES I: PRACTICE; MARKETING COMMUNICATIONS FOR DESTINATIONS AND VENUES II: PRACTICE; SALES STRATEGIES FOR DESTINATIONS AND VENUES: PRINCIPLES AND THEORIES; SALES STRATEGIES FOR DESTINATIONS AND VENUES: PRACTICE; BUILDING EFFECTIVE MARKETING PARTNERSHIPS; CURRENT INITIATIVES IN THE CONFERENCES, CONVENTIONS AND BUSINESS EVENTS SECTOR; FUTURE TRENDS AND CHALLENGES FOR THE CONFERENCES, CONVENTIONS AND BUSINESS EVENTS SECTOR.
標題:	Convention facilities - Marketing. -
電子資源:	http://www.sciencedirect.com/science/book/9780750667005
ISBN:	9780750667005

Marketing destinations and venues for conferences, conventions and business events
Davidson, Rob.{me_controlnum}

Marketing destinations and venues for conferences, conventions and business events[electronic resource] /Rob Davidson and Tony Rogers. - Oxford :Butterworth-Heinemann,2006. - 1 online resource (271 p.) :ill. - Events management series. - Events management series..

Includes bibliographical references and index.

FOREWORD; PREFACE; THE ROLE OF MARKETING AND SELLING IN THE BUSINESS EVENTS SECTOR; THE MARKETING ENVIRONMENT FOR DESTINATIONS; THE MARKETING ENVIRONMENT FOR VENUES; MARKETING PLANNING FOR DESTINATIONS AND VENUES: PRINCIPLES AND THEORIES; MARKETING COMMUNICATIONS FOR DESTINATIONS AND VENUES: PRINCIPLES AND THEORIES; MARKETING COMMUNICATIONS FOR DESTINATIONS AND VENUES I: PRACTICE; MARKETING COMMUNICATIONS FOR DESTINATIONS AND VENUES II: PRACTICE; SALES STRATEGIES FOR DESTINATIONS AND VENUES: PRINCIPLES AND THEORIES; SALES STRATEGIES FOR DESTINATIONS AND VENUES: PRACTICE; BUILDING EFFECTIVE MARKETING PARTNERSHIPS; CURRENT INITIATIVES IN THE CONFERENCES, CONVENTIONS AND BUSINESS EVENTS SECTOR; FUTURE TRENDS AND CHALLENGES FOR THE CONFERENCES, CONVENTIONS AND BUSINESS EVENTS SECTOR.

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments * Author commentary and international case studies identifies 'best practice' in marketing and promotion * Pulls together in one volume the latest ideas, research, and current and future trends * Chapter outlines, objectives, learning outcomes, case studies, conclusions with Q & As, further reading and weblinks encourage progressive learning.

ISBN: 9780750667005

Source: 111840:111926Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

711913
Convention facilities
--Marketing.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: GT3405 / .D38 2006

Dewey Class. No.: 338.4791

Marketing destinations and venues for conferences, conventions and business events
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300 $a 1 online resource (271 p.) : $b ill.
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505 0 $a FOREWORD; PREFACE; THE ROLE OF MARKETING AND SELLING IN THE BUSINESS EVENTS SECTOR; THE MARKETING ENVIRONMENT FOR DESTINATIONS; THE MARKETING ENVIRONMENT FOR VENUES; MARKETING PLANNING FOR DESTINATIONS AND VENUES: PRINCIPLES AND THEORIES; MARKETING COMMUNICATIONS FOR DESTINATIONS AND VENUES: PRINCIPLES AND THEORIES; MARKETING COMMUNICATIONS FOR DESTINATIONS AND VENUES I: PRACTICE; MARKETING COMMUNICATIONS FOR DESTINATIONS AND VENUES II: PRACTICE; SALES STRATEGIES FOR DESTINATIONS AND VENUES: PRINCIPLES AND THEORIES; SALES STRATEGIES FOR DESTINATIONS AND VENUES: PRACTICE; BUILDING EFFECTIVE MARKETING PARTNERSHIPS; CURRENT INITIATIVES IN THE CONFERENCES, CONVENTIONS AND BUSINESS EVENTS SECTOR; FUTURE TRENDS AND CHALLENGES FOR THE CONFERENCES, CONVENTIONS AND BUSINESS EVENTS SECTOR.
520 $a Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments * Author commentary and international case studies identifies 'best practice' in marketing and promotion * Pulls together in one volume the latest ideas, research, and current and future trends * Chapter outlines, objectives, learning outcomes, case studies, conclusions with Q & As, further reading and weblinks encourage progressive learning.
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