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  • Innovative marketing communications = strategies for the events industry /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Innovative marketing communications/ Guy Masterman, Emma H. Wood.
    其他題名: strategies for the events industry /
    作者: Masterman, Guy.{me_controlnum}
    其他作者: Wood, Emma H.
    出版者: Oxford ;Elsevier/Butterworth-Heinemann, : 2006.,
    面頁冊數: 1 online resource (xxi, 322 p.) :ill.
    內容註: Tables. Figures. Case Studies. Introduction. Section One: Integrated Marketing Communications: Chapter 1:Marketing Communications Planning. Chapter 2:Research and Analysis. Chapter 3: Communications Objectives and Targeting. Chapter 4: Communications Strategy. Section Two: Communications Toolkit; Chapter 5: Public Relations. Chapter 6: E-Marketing Communications. Chapter 7: Advertising. Chapter 8: Event Sponsorship Programmes. Chapter 9: Sales Promotion. Chapter 10: Direct and Relationship Marketing. Section Three: Events as Communications Tools; Chapter 11: Promotional Events. Chapter 12: Corporate Sponsorship of Events. Chapter 13: Corporate Hospitality. Section Four: Ensuring Future Success; Chapter 14: Implementation, Evaluation and Control. Chapter 15: Trends and Forecasts. Index.
    標題: Special events - Management. -
    電子資源: http://www.sciencedirect.com/science/book/9780750663618
    ISBN: 9780750663618
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W9135321 電子資源 11.線上閱覽_V 電子書 EB GT3405 .M37 2006 一般使用(Normal) 在架 0
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