Eventful cities = cultural managemen...
Richards, Greg.{me_controlnum}

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  • Eventful cities = cultural management and urban revitalisation /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Eventful cities/ Greg Richards, Robert Palmer.
    其他題名: cultural management and urban revitalisation /
    作者: Richards, Greg.{me_controlnum}
    其他作者: Palmer, Robert.
    出版者: Oxford :Butterworth-Heinemann, : 2010.,
    面頁冊數: 1 online resource.
    內容註: Chapter 1: Why cities need to be eventful; Chapter 2: Creating events -- from concept into practice; Chapter 3: Event vision and programming; Chapter 4: Leadership, governance and stakeholders; Chapter 5: Managing and organizing the eventful city; Chapter 6: Finance and funding for event programmes; Chapter 7: Marketing, communications and the role of the media; Chapter 8: Audiences and publics of the eventful city; Chapter 9: Event programme outcomes and impacts; Chapter 10: Event programme sustainability; Chapter 11: Critical reflections: Keys to success; Chapter 12: The future of the eventful city: Global trends and new models of eventfulness.
    標題: Special events - Case studies. - Management - Europe -
    電子資源: http://www.sciencedirect.com/science/book/9780750669870
    ISBN: 9780750669870
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