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Cases on innovations in educational ...

Tripathi, Purnendu, (1975-)

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Cases on innovations in educational marketing = transnational and technological strategies /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Cases on innovations in educational marketing/ Purnendu Tripathi and Siran Mukerji, editors.{me_controlnum}
其他題名:	transnational and technological strategies /
其他作者:	Tripathi, Purnendu,
出版者:	Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), : c2011.,
面頁冊數:	xxi, 369 p. :ill. ;29 cm.
標題:	Education, Higher - Cross-cultural studies. - Marketing -
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-599-5
ISBN:	9781609606008 (ebook)

Cases on innovations in educational marketing = transnational and technological strategies /
Cases on innovations in educational marketingtransnational and technological strategies /[electronic resource] :Purnendu Tripathi and Siran Mukerji, editors.{me_controlnum} - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2011. - xxi, 369 p. :ill. ;29 cm.

Includes bibliographical references.

"This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries"-- Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781609606008 (ebook)Subjects--Topical Terms:

1361475
Education, Higher
--Marketing--Cross-cultural studies.Subjects--Index Terms:

Advertising campaigns

LC Class. No.: LB2342.82 / .C37 2011eb

Dewey Class. No.: 338.4/3378

Cases on innovations in educational marketing = transnational and technological strategies /
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653 $a Online instruction
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700 1 $a Mukerji, Siran. $3 1361474
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