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Mouncey, Peter.

Overview

Works:	2 works in 1 publications in 1 languages

Titles

Market research best practice : = 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / by: Mouncey, Peter.; Wimmer, Frank. (Language materials, printed)

Marketing value metrics : = a new metrics model to measure marketing effectiveness / by: McDonald, Malcolm.; Mouncey, Peter.; Maklan, Stan. (Electronic resources)

Marketing accountability = how to measure marketing effectiveness / by: McDonald, Malcolm.; Mouncey, Peter.; ProQuest (Firm) (Electronic resources)

Subjects

Marketing- Cost effectiveness. Marketing research. Marketing- Management.

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