Wells, William, (1926-)

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Advertising & IMC : = principles & practice / by: Moriarty, Sandra E.; Mitchell, Nancy, (1950-); Wells, William, (1926-); Moriarty, Sandra E. (Language materials, printed)

消費者行為 / by: 威爾士 ((Wells, William, 1926-)); 平斯基 ((Prensky, David)); 謝廷豪; Wells, William, (1926-); Prensky, David (Language materials, printed)

Advertising : = principles and practice / by: Burnett, John, (1944-); Moriarty, Sandra E.; Wells, William, (1926-) (Language materials, printed)

Subjects

Communication in marketing Advertising. 消費心理學 Advertising