Kochhar, Nishtha.
Overview
| Works: | 21 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Social Media Marketing in the Fashion Industry: A Systematic Literature Review and Research Agenda.
by:
Kochhar, Nishtha.; The University of Manchester (United Kingdom).
(Electronic resources)
Subjects
Internet.
Design.
Mass communications.
Dissertations & theses.
Intellectual property.
Fashion.
Baby boomers.
Fashion shows.
Web studies.
User behavior.
User generated content.
Academic libraries.
Literature reviews.
Knowledge.
Popularity.
Web 2.0.
Communication channels.
Copyright.
Systematic review.