語系
Petkova, Iva.
概要
| 作品: | 0 作品在 1 項出版品 1 種語言 | |
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書目資訊
Engineering legitimacy = how institutional entrepreneurs in e-commerce bring fashion companies into the digital age /
by:
Petkova, Iva.; SpringerLink (Online service)
(書目-電子資源)
Co-creating strategy and culture in new technology regimes on the internet: How new digital entrepreneurs affect mature incumbents in the fashion industry.
by:
Petkova, Iva.; Columbia University., Sociology.
(書目-電子資源)
主題
Ethnography.
Sociology of Culture.
Industrial Organization.
Internet marketing.
Sociology, Organizational.
Sociology, General.
Fashion merchandising- Data processing.
Clothing trade- Data processing.
Social Sciences.
Organizational Studies, Economic Sociology.
Cultural Economics.
Business Administration, Management.
Electronic commerce.
Cultural Management.