Languages
Petkova, Iva.
Overview
| Works: | 0 works in 1 publications in 1 languages | |
|---|---|---|
Titles
Engineering legitimacy = how institutional entrepreneurs in e-commerce bring fashion companies into the digital age /
by:
Petkova, Iva.; SpringerLink (Online service)
(Electronic resources)
Co-creating strategy and culture in new technology regimes on the internet: How new digital entrepreneurs affect mature incumbents in the fashion industry.
by:
Petkova, Iva.; Columbia University., Sociology.
(Electronic resources)
Subjects
Ethnography.
Sociology of Culture.
Industrial Organization.
Internet marketing.
Sociology, Organizational.
Sociology, General.
Fashion merchandising- Data processing.
Clothing trade- Data processing.
Social Sciences.
Organizational Studies, Economic Sociology.
Cultural Economics.
Business Administration, Management.
Electronic commerce.
Cultural Management.