Kaufmann, Hans Ruediger, (1958-)
Overview
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Titles
Customer-centric marketing strategies = tools for building organizational performance /
by:
Kaufmann, Hans Ruediger, (1958-); Panni, Mohammad Fateh Ali Khan, (1981-); IGI Global.
(Electronic resources)
Handbook of research on consumerism in business and marketing : = concepts and practices /
by:
Kaufmann, Hans Ruediger, (1958-); Panni, Mohammad Fateh Ali Khan, (1981-)
(Electronic resources)