Rajagopal, (1957-)
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Understanding consumer behavior and consumption experience /
by:
Rajagopal, (1957-); Castaño, Raquel, (1962-); IGI Global,
(Electronic resources)
Architecting enterprise : = managing innovation, technology, and global competitiveness /
by:
Rajagopal, (1957-); Palgrave Connect (Online service)
(Electronic resources)
Systems thinking and process dynamics for marketing systems = technologies and applications for decision management /
by:
Rajagopal, (1957-); IGI Global.
(Language materials, printed)
Marketing decision making and the management of pricing = successful business tools /
by:
Rajagopal, (1957-); IGI Global.
(Electronic resources)