Ryals, Lynette.

Customer relationship management : = perspectives from the marketplace / by: Knox, Simon.; Maklan, Stan.; Payne, Adrian.; Peppard, Joe.; Ryals, Lynette. (Language materials, printed)

Managing customers profitably / by: Ryals, Lynette. (Language materials, printed)

Customer relationship management (CRM) : = building the business case / by: Knox, Simon.; Maklan, Stan.; Ryals, Lynette.; Cranfield School of Management. (Language materials, printed)