Lilien, Gary L., (1946-)
Overview
| Works: | 3 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Research traditions in marketing /
by:
Laurent, Gilles.; Lilien, Gary L., (1946-); Pras, Bernard.
(Language materials, printed)
New product and brand management : = marketing engineering applications /
by:
Rangaswamy, Arvind.; Lilien, Gary L., (1946-)
(Language materials, printed)
Excellence in management science practice : = a readings book /
by:
Assad, A.; Lilien, Gary L., (1946-); Wasil, Edward A.
(Language materials, printed)
Subjects
Management science.
Operations research.
Marketing research- Congresses.
Marketing research- Congresses.- United States
Marketing research- Mathematical models.
Brand name products- Management.
Marketing- Mathematical models.
Marketing- Management
Marketing research- Congresses.- Europe
New products- Management.