Woo, Hongjoo.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Single brand with multiple country images: The effect of discrepancies between country images on brand credibility and prestige.
by:
Woo, Hongjoo.; The University of North Carolina at Greensboro., Consumer, Apparel, and Retail Studies.
(Electronic resources)