Osorio Andrade, Maria Lucila.
概要
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書目資訊
Human Brands and Their Brand Extensions: A Reconceptualization and Empirical Examination of the Predictive Power of Authenticity.
by:
Osorio Andrade, Maria Lucila.; EGADE Business School, Instituto Tecnologico y de Estudios Superiores de Monterrey (Mexico)., Business Administration.
(書目-電子資源)