Osorio Andrade, Maria Lucila.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Human Brands and Their Brand Extensions: A Reconceptualization and Empirical Examination of the Predictive Power of Authenticity.
by:
Osorio Andrade, Maria Lucila.; EGADE Business School, Instituto Tecnologico y de Estudios Superiores de Monterrey (Mexico)., Business Administration.
(Electronic resources)