Languages
Perera, Charitha Harshani.
Overview
Works: | 1 works in 1 publications in 1 languages |
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Titles
Social media marketing and customer-based brand equity for higher educational institutions = case of Vietnam and Sri Lanka /
by:
Perera, Charitha Harshani.; Nayak, Rajkishore.; Nguyen, Long Van Thang.; SpringerLink (Online service)
(Electronic resources)
Subjects
Branding.
Media Planning.
Universities and colleges- Marketing.- Sri Lanka
Social media in education.
Customer Relationship Management.
Universities and colleges- Marketing.- Vietnam
Universities and colleges- Marketing.
Social media in education- Sri Lanka.
Digital Marketing.
Branding (Marketing)
Social media in education- Vietnam.