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Trenz, Manuel.

Overview

Works:	1 works in 1 publications in 1 languages

Titles

Multichannel commerce = a consumer perspective on the integration of physical and electronic channels / by: Trenz, Manuel.; SpringerLink (Online service) (Electronic resources)

Subjects

Marketing. Marketing channels. Production/Logistics/Supply Chain Management. Commerce. Sales/Distribution/Call Center/Customer Service. Selling. IT in Business. Retail trade. Electronic commerce. Economics/Management Science. e-Commerce/e-business.

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