Boostrom, Robert E., Jr.
Overview
| Works: | 1 works in 0 publications in 0 languages | |
|---|---|---|
Titles
Symbolic interaction in brand equity theory: The Ford Mustang as an abstract object.
by:
Boostrom, Robert E., Jr.; University of Missouri - Kansas City.
(Electronic resources)
The effect of 3D virtual environments on consumer perceptions and purchase intent.
by:
Boostrom, Robert E., Jr.; Southern Illinois University at Carbondale., Business Administration.
(Language materials, printed)