Eisend, Martin.

Overview

Works:	1 works in 5 publications in 1 languages

Titles

Advances in advertising research (Vol. III) = current insights and future trends / by: Eisend, Martin.; Langner, Tobias.; Okazaki, Shintaro.; SpringerLink (Online service) (Electronic resources)

Advances in advertising research IX = power to consumers / by: Eisend, Martin.; SpringerLink (Online service); Hudders, Liselot.; International Conference on Research in Advertising (2017 :); Cauberghe, Verolien. (Electronic resources)

Advances in advertising research. = the digital, the classic, the subtle, and the alternative /. (Vol. VI) by: Verlegh, Peeter.; Voorveld, Hilde.; Eisend, Martin.; SpringerLink (Online service) (Electronic resources)

Research methodology in marketing = theory development, empirical approaches and philosophy of science considerations / by: Eisend, Martin.; Kuss, Alfred.; SpringerLink (Online service) (Electronic resources)

Advances in advertising research. = bridging the gap between advertising academia and practice /. Vol. VII by: Christodoulides, George.; Stathopoulou, Anastasia.; Eisend, Martin.; SpringerLink (Online service) (Electronic resources)

Subjects

Marketing. Branding. Research Methodology. Advertising- Research. Business and Management. Advertising- Research Sociology- Research. Advertising. Research Ethics. Marketing research- Methodology. Economics/Management Science. Online Marketing/Social Media. Consumer Behavior.