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Pfoertsch, Waldemar.

Overview
Works: 1 works in 1 publications in 1 languages
Titles
H2H marketing = the genesis of human-to-human marketing / by: Kotler, Philip.; Pfoertsch, Waldemar.; Sponholz, Uwe.; SpringerLink (Online service) (Electronic resources)
Ingredient branding = making the invisible visible / by: Pfoertsch, Waldemar.; SpringerLink (Online service); Kotler, Philip. (Language materials, printed)
 
 
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