| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Effective media relations/ Michael Bland, Alison Theaker & David Wragg. |
| Reminder of title: |
how to get results / |
| Author: |
Bland, Michael. |
| other author: |
Theaker, Alison. |
| Published: |
London ;Kogan Page Ltd., : 2005., |
| Description: |
x, 150 p. ;24 cm. |
| Series: |
PR in practice series |
| [NT 15003449]: |
1: The media context -- Where and when: a brief media history -- Who: ownership of the media -- Media law -- Ethics and privacy -- Broadcasting in the UK -- New media technology -- What is it all for? Media evaluation -- 2: Dealing with the press -- What: newspapers and periodicals -- Why: press relations--a means to an end -- News, features and more -- How: writing for the press -- How: talking to the press -- Checklist for effective press relations -- 3: Handling the broadcast media -- Why: the importance of broadcast coverage -- How: preparation and briefing -- How: winning the interview -- Fine-tuning: handling different interviews -- How: radio interviews. |
| Subject: |
Mass media and business. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=137391An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
1423728807 (electronic bk.) |