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How to produce successful advertising = a guide to strategy, planning and targeting /

Record Type:	Electronic resources : Monograph/item
Title/Author:	How to produce successful advertising/ A.D. Farbey.
Reminder of title:	a guide to strategy, planning and targeting /
Author:	Farbey, David.
Published:	London :Kogan Page, : 2002.,
Description:	viii, 200 p. :ill. ;24 cm.
Notes:	Previous ed.: 1998.
Series:	Marketing in action series
Subject:	Advertising campaigns - Handbooks, manuals, etc. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=83546An electronic book accessible through the World Wide Web; click for information
ISBN:	0585454957 (electronic bk.)

How to produce successful advertising = a guide to strategy, planning and targeting /
Farbey, David.

How to produce successful advertisinga guide to strategy, planning and targeting /[electronic resource] :A.D. Farbey. - 3rd ed. - London :Kogan Page,2002. - viii, 200 p. :ill. ;24 cm. - Marketing in action series.

Previous ed.: 1998.

Includes bibliographical references (p. [195] and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 0585454957 (electronic bk.)Subjects--Topical Terms:

874147
Advertising campaigns
--Handbooks, manuals, etc.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5823 / .F227 2002eb

Dewey Class. No.: 659.1

How to produce successful advertising = a guide to strategy, planning and targeting /
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245 1 0 $a How to produce successful advertising $h [electronic resource] : $b a guide to strategy, planning and targeting / $c A.D. Farbey.
250 $a 3rd ed.
260 $a London : $c 2002. $b Kogan Page,
300 $a viii, 200 p. : $b ill. ; $c 24 cm.
440 0 $a Marketing in action series
500 $a Previous ed.: 1998.
504 $a Includes bibliographical references (p. [195] and index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2003. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Advertising campaigns $v Handbooks, manuals, etc. $3 874147
650 $a Advertising $v Handbooks, manuals, etc. $3 748314
655 $a Electronic books. $2 lcsh $3 542853
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