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Introduction to marketing = a step-by-step guide to all the tools of marketing /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Introduction to marketing/ Geoff Lancaster & Paul Reynolds.
Reminder of title:	a step-by-step guide to all the tools of marketing /
remainder title:	Guide to all the tools of marketing
Author:	Lancaster, Geoffrey,
other author:	Reynolds, Paul.
Published:	London ;Kogan Page, : 1999.,
Description:	ix, 290 p. :ill. ;23 cm.
Series:	Marketing in action series
Subject:	Marketing - Management. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=62795An electronic book accessible through the World Wide Web; click for information
ISBN:	058537967X (electronic bk.)

Introduction to marketing = a step-by-step guide to all the tools of marketing /
Lancaster, Geoffrey,1938-

Introduction to marketinga step-by-step guide to all the tools of marketing /[electronic resource] :Guide to all the tools of marketingGeoff Lancaster & Paul Reynolds. - London ;Kogan Page,1999. - ix, 290 p. :ill. ;23 cm. - Marketing in action series.

Includes bibliographical references (p. [275]-277) and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2001.

Available via World Wide Web.

ISBN: 058537967X (electronic bk.)Subjects--Topical Terms:

559161
Marketing
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .L2626 1999eb

Introduction to marketing = a step-by-step guide to all the tools of marketing /
LDR:01200cmm a2200277 a 45 001 747012
003 OCoLC
005 20071227
006 m u
007 cr cn-
008 250516s1999 enka sb 001 0 eng d
020 $a 058537967X (electronic bk.)
035 $a ocm48138682
035 $a 747012
040 $a N $c N $d OCLCQ
049 $a AMFA
050 1 4 $a HF5415 $b .L2626 1999eb
100 $a Lancaster, Geoffrey, $d 1938- $3 858173
245 1 0 $a Introduction to marketing $h [electronic resource] : $b a step-by-step guide to all the tools of marketing / $c Geoff Lancaster & Paul Reynolds.
246 3 0 $a Guide to all the tools of marketing
260 $a London ; $a Dover, N.H. : $c 1999. $b Kogan Page,
300 $a ix, 290 p. : $b ill. ; $c 23 cm.
440 0 $a Marketing in action series
504 $a Includes bibliographical references (p. [275]-277) and index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2001. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Marketing $x Management. $3 559161
655 $a Electronic books. $2 lcsh $3 542853
700 $a Reynolds, Paul. $3 571965
710 $a NetLibrary, Inc. $3 542851
776 1 $c Original $z 0749420952
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=62795 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF