| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Getting publicity/ Tana Fletcher, Julia Rockler. |
| Author: |
Fletcher, Tana. |
| other author: |
Rockler, Julia. |
| Published: |
North Vancouver, B.C. :International Self-Counsel Press, : 2000., |
| Description: |
xvi, 207 p. ;25 cm. |
| Series: |
Self-counsel business series |
| [NT 15003449]: |
Becoming your own publicist -- Putting together a publicity planner -- Finding opportunities for publicity -- Understanding media accessiblility -- Preparing publicity materials: the press release -- Preparing publicity materials: photographs and illustrations -- Making the most of a media kit -- Announcing a new product -- Sending out your message -- Mastering the media interview -- Polishing your television image -- Talking the talk -- Public speaking for publicity and profit -- Writing as a publicity tool -- Polishing your publicity techniques -- Implementing your publicity program -- Answering the most frequently asked questions. |
| Subject: |
Publicity. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=130645An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
142370973X (electronic bk.) |